As one of the biggest entertainment sources on the globe, Candy Crush Saga are now taking on the real-life world of sweets by launching their first official candy collection in the UK.
New hard-rock Candy Crush is an inspired range from Spun Candy, and will be available from today at Selfridges stores nationwide and within Covent Garden's Spun Candy store.
Four different collections are available inspired by popular episodes in the game, and the treats can be mix and matched whether from the Lemonade Lake, Candy Town, Sweet Surprise or Lollipop Forest Collections.
Candy Crush's new sweet range“We’re very excited to launch the first Candy Crush Saga confectionary range in the UK, offering fans of the game another way to get a taste of the fun,” says Claes Kalborg, Licensing Guru at King. “We’re proud to be partnering with Spun Candy, a fantastic London-based concept confectioner that has cleverly transformed key themes of the game into a mouth-watering candy range.”
“We’re huge fans of Candy Crush Saga so it’s been a real pleasure to launch the game’s official candy collection,” says James Ellender, Co-Founder at Spun Candy. “The collection offers a combination of natural flavours and Candy Crush Saga themed designs which we’re sure fans will absolutely love.”
Future store openings are planned throughout 2014, including Dubai Mall store and Yas Mall in Abu Dhabi.
Full collection breakdown and cost:
Candy Town Collection 50/100g bags and 100/200g jars
Lemonade Lake Collection 50/100g bags and 100/200g jars
Sweet Surprise Collection 50/100g bags and 100/200g jars
Lollipop Forest Collection Small and medium lollipops
50g Bags - £3.00
100g Bags - £5.25
100g Jars - £5.50
200g Jars - £9.50
Small Forest lollipops - £2.75
Medium Forest Lollipops - £4.75