More than one billion hours of entertainment have been consumed by PlayStation gamers in Australia, the technology giant has claimed.
The PlayStation 4
According to new data, the consumer demand for PlayStation features is on the rise in Australia, where there has been a 26 percent increase in consumption on the 12-month period prior.
The figures, which relate to the period between November 2016 to October 2017, are linked to consumer habits of PlayStation services on games, music, TV and video.
Reflecting on the figures, Patrick Lagana, the Director of Marketing at Sony Interactive Entertainment Australia, said: "This is the first time Australia has reached this incredible milestone.
"PlayStation has been the country's highest-selling console for the last four years and to reach one billion hours of play across gaming and entertainment demonstrates that PlayStation is the leading entertainment platform and continues to be Australia's favourite place to play."
Michael Denny, the Senior Vice-President of Sony Interactive Worldwide Studios, added: "Reaching one billion hours of play in Australia is testament to the blockbuster content that is exclusive to PlayStation, from Horizon Zero Dawn to Gran Turismo Sport, and upcoming releases like God of War and Detroit: Become Human.
"As important as our commitment to content is our commitment to our loyal fans, families and players."