WWE and Psyonix have announced a 'Rocket League' partnership.
Psyonix, who are creators of the sports-action hit 'Rocket League', have teamed up with WWE to provide more visibility and consumer engagement across WWE's global platforms, including TV, digital, social media, WWE Network, and WWE's direct-to-consumer streaming service.
'Rocket League' will be a presenting partner of two upcoming pay-per-view events including upcoming 'Backlash' on Sunday (21.05.17) and 'Great Balls of Fire' on July 9.
'Rocket League' will also be a promotional partner of WWE's biggest event of the summer, 'SummerSlam', on August 20. 'Rocket League' creative will air across WWE Network, WWE's digital and social channels, and on WWE's flagship TV programs Monday 'Night Raw' and 'SmackDown' Live on USA Network.
The award-winning game currently boasts a community of more than 31 million players, and through this new partnership, fans at upcoming WWE live events will have the opportunity to experience and play Rocket League at arenas across the U.S.
John Brody, WWE executive vice president of global sales and partnerships, said: "The integrated partnership with Psyonix will provide Rocket League with an opportunity to utilize WWE's global platforms and reach our passionate fan base, many of whom are avid gamers. We look forward to working with Rocket League as we collectively build customized one-stop shopping programs to reach their consumers."
And Jeremy Dunham, vice president of publishing at Psyonix, added: "As WWE fans ourselves, we are well aware of WWE's strong capabilities as a strategic marketing partner. WWE has proven time and again that they know how to execute fantastic integrated programming, and with an audience that has similar interests to our own, it was only natural that we team up to see what we could do together."
The partnership includes WWE's popular YouTube gaming channel 'UpUpDownDown', which just exceeded one million subscribers, dedicating six episodes to 'Rocket League', hosted by WWE Superstar Xavier Woods.
'Rocket League' will also be the presenting partner of the newly-announced WWE Women's Tournament, where for the first time in WWE history, 32 of the top female competitors from 17 countries will participate in a tournament this summer airing on WWE Network.
'Rocket League' is available digitally on Xbox One, PlayStation4 computer entertainment system, and Windows PC, Mac, and SteamOS via Steam.