Xbox One X users will "see the difference" in game quality.
Xbox One X
Microsoft's brand new console is set to hit shelves later this year, and company executive Dave McCarthy has said those that purchase the system - which supports 4K and HDR gaming - will have notably different experiences to those that stick with 2013's Xbox One, or the Xbox One S, which was released earlier this year.
He said: "It was a really conscious move on our part to support customer choice. I think people are going to decide what they want to gravitate to. I think when they see experiences running on Xbox One X, whether it be games where developers haven't touched a thing and they're just loading faster with smoother frame rates and they are looking better, or it's an experience like 'Forza Motorsport 7' or 'Anthem' where it's been really crafted with the high-end capabilities in mind, they'll see the difference."
And although Dave admits not all users will want to fork out twice as much for the new console, with the Xbox One X costing $500 compared to $250 for the Xbox One S, he insists it offers the best price for those looking for the very best in terms of performance.
He added to GameSpot.com: "If they're not ready to make the jump, [all of the Xbox One S controllers, games, and accessories are] going to work whenever they do make the jump [to Xbox One X]. But I would get back to that point of, if you really place a premium on ultra-high definition, high fidelity, spatial audio, all those things, you will not find a better price, performance combination and design than you will with Xbox One X."
The Xbox One X will hit shelves on November 3, where it will be priced at $500 in the US, and £450 in the UK.