Forget the sugary treats and disposable toys this  Christmas. If you are looking for something special for your children that will provide endless fun for years to come then look no further.

Cuddledry

Cuddledry

The Cuddledry would make a terrific Christmas present this festive season, and we are giving one away on our competition pages. Good luck.

Cuddledry, makers of the award winning baby apron towel, as seen on Dragon's Den, will be launching their adorable Christmas edition toddler towels this October.

Not only perfect for bath time but for gallivanting around the Christmas tree and sparking their little imaginations.

Cuddledry towels are world renowned for their super softness and absorbency, made from Cuddledry's signature blend of pure cotton and bamboo they are twice as absorbent as regular towels and will keep little ones warm and snuggly all year round!

The reindeer themed towel features a dotty back and antlers on the hood and are available at John Lewis from the end of September.

The brand new elf themed towel features red trim and a pointed hood with cute little elf ears.

With these adorable towels sure to be a hit with babies and toddlers you may just be more popular than Santa this Christmas!

The Cuddledeer and Cuddle Elf will be available from the beginning of October for £34.99 from www.cuddledry.com.

The Cuddledeer are also sold in John Lewis.