A new survey has found that women are putting mroe effort into their diets than their relationships.
It found that ten per cent admitted they would feel guiltier straying from their Diet than being unfaithful to their partner.
A quarter of those surveyed admitted dieting was more important than their relationship and put more effort into weight loss than keeping their relationship healthy.
Atkins chief nutritionist Linda O'Bryne said dieting should become part of a person's everyday lifestyle and not something people are constantly thinking about.
More than a third respondents said they thought about the food and dieting more than they thought about their partner and more than half confessed they thought about food more than sex.
The most common reason for starting a diet was trying to attain a perfect beach body wile one in seven women surveyed said they were motivated by cruel comments about their weight.
It is estimated that three quartes of the UK adult female population have been on a diet at least once in their lifetime.