Ulrika Jonsson Breaks Incontinence Taboo

10 March 2009

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Ulrika Jonsson has come forward to break the taboo on incontinence, saying that women of all ages can be affected by the embarrassing problem.

She wants to get women talking about their problems together, so they don't feel alone or isolated and go and get the help that they need.

New research released today reveals that despite 85% of women believing they are more open about discussing things, Light Adult Incontinence remains one of the last great taboos, with 53% of sufferers revealing that they would find it too embarrassing to discuss their condition.

In fact a that a third of women over the age of 30 suffer from LAI (light adult incontinence) with millions of women across the UK  suffering in silence.

As someone who has experienced light adult incontinence after the birth of her fourth child, recent Celebrity Big Brother Winner Ulrika Jonsson has spoken out about the medical taboo, whilst encouraging other women to feel confident enough to seek help for sensitive bladder problems.

Contrary to popular belief, LAI affects women of all ages and is not a problem specific to the older generation. In fact LAI is often triggered by child birth (over 30% have it after 3 months and over 40% six years after having a child).

This condition is therefore an issue for women in their 20s, 30s and 40s. However, many of these millions of women can be helped by getting advice on preventing and managing LAI, and just by taking simple steps to improve it there is a 70% success rate.