This January, Cancer Research UK is challenging the nation to bin the booze and raise money with the return of Dryathlon.
Cancer Research UK is encouraging people to conquer the January blues and jump on the fundraising wagon to help beat cancer sooner. Those that are up for the challenge and think they have got the willpower to go dry throughout the month of January will be able to sign up from the middle of November 2013 at dryathlon.org.
Dryathletes around the UK will be encouraging friends and family members to sponsor them for their 31 booze free days. From pledging the pounds saved from not picking up a pint, to gathering teams of friends and colleagues together to compete as a team to top the Dryathlon fundraising leader board, everything Dryathletes raise will go towards life-saving research.
Anthony Newman, Director of Marketing and chief Dryathlete-in-training at Cancer Research UK, explains: “Dryathlon is back! If you were smugly looking at a Dryathlete pal this year whilst still sipping a pint, it’s your turn to show your willpower and see how much fun a Saturday night can be without the booze. We know it’s a tough challenge, but we have every confidence in our Dryathletes up and down the country. If you think you’ve got what it takes to swap your lager for a latte, or your wine for a water, then we want you on our team. Sign up, get some training in, and let’s beat cancer sooner.”
Throughout December and January, Dryathlon HQ will be on hand to support all the budding Dryathletes on Twitter, Facebook and Dryathlon.org, providing training tips and moral support when the going gets tough. Dryathlon.org also features fun and interactive add-ons like the ‘alcohol calculator’, allowing Dryathletes to find out how much money and how many calories they are saving by going dry for January.
The 2013 Dryathlon campaign saw an incredible 35,000 Dryathletes raise over £4 million by going dry for 31 days to beat cancer.
If you think you have the bottle to complete the challenge, Dryathlon® 2014 will be running from the 1January to 31 January, with registration available now at dryathlon.org.