Jennifer Lopez has been showing off her latest clothing line for the first time at New York Fashion Week.
JustSweet is the more contemporary sister of the singer's high end fashion label Sweetface and she chose a fairy tale setting to unveil it on Tuesday.
Lopez describes the collection as 'fantasy classic inspiration but with a new, kind of funky spin' and it certainly seemed that way as floaty pretty girly dresses in colours such as pixie dust, magic mint and pirate pink skipped their way down the catwalk.
There were also sparkly sweater dresses, denim boy shorts and cropped jackets to add a bit of trendiness and reality to the fun and flirty line.
"Girls who are young who are going to wear it are going to feel sophisticated in it because it does have a chic kind of feeling to it," said Jennifer to AP. "But people who are older who wear it are going to feel young, flirty and fun. It really has a nice mix."
Jennifer said she wanted to create something in between high end fashion and her denim and t-shirt ranges so this collection is aimed at the average young at heart woman. All the pieces range from $49 to $99.
I'm not looking for the credibility," she said. "I'm looking to make clothes that every woman can wear."
Caz Moss- Female First
my blog
Tagged in Jennifer Lopez