Anti-Ageing is something that we don't really want to have to think about, but new research reveals that the struggle begins at just 29.
After spending our teens trying to look older than we really are, women finally become happy with their appearance in their early twenties but that begins to change when nearing their thirties.
The biggest concerns we face, according to the survey conducted by Superdrug, are wrinkles, sagging boobs, bingo wings and crow's feet.
A further third of women are worried that their botton will head south, while 29 per cent wanted to avoid a wrinkly cleavage at all costs.
“Some women may always worry about how they look, but it is incredible to think that those who are still in the prime of their life at age 29 are already worrying about the effect aging will have on their face and body," explains Andrew Groom, buying director of Superdrug.
Andrew continues: “That said, it’s really never too early to take care of your skin, and today’s women are lucky that products on our shelves really work.
“A quick skincare routine started at 29 really will combat the signs of aging and it’s got to be worth the effort.
“Luckily today’s products not only work, but when such high-tech innovation as that in our new range can be found at such a good value price, we’re really making anti-aging accessible to everyone.”
The study shows other top aging concerns for ladies include facial hair, a middle aged spread and thread veins.
Double chins, age spots, wrinkly hands and thinning lips also worry women in their twenties.
The average female reckons she spotted her first wrinkle at 29- as such she now spends up to 12 minutes each day fighting the signs of aging by applying a variety of creams and make up.
That’s the equivalent of 73 hours a year, or three entire days dedicated to an anti-aging skincare and beauty routine.
Femalefirst Taryn Davies