The House of Holland SS13 collection was inspired by 90’s disco grunge and the ‘forgotten fashion decade’.
The collection was born from Henry Holland’s love of 90’s TV & film with references taken from ‘My So Called Life’ and the model Erin Wassen.
Adam Reed for Percy & Reed was leading the BaByliss hair team backstage at House of Holland SS13 where he created a look that perfectly complimented the colourful grunge of the collection and the vibrant metallic and tie dye colour palette.
Working with Henry Holland, Adam created a look that was pretty and feminine with an edge. A down style was created with a bold centre parting and a messy ‘kick’ to give the hair movement and finished with a slick of polish at the roots.
Here's how you can get the hairstyle:
Adam Reed used the BaByliss Boutique Italian AC Dryer 2400 (£70) to rough dry the Hair, a bold centre parting was then created.
Oribe Dry Texturising Spray (£38) was then spritzed through the Hair to add volume and give a dry, matt texture.
Adam then sprayed sections of the hair with the Percy & Reed Session Hold Hairspray (£12) before using the Babyliss Boutique Soft Waves Tong (£30) to give the hair a ‘kick’, the roots and crown of the hair were then smoothed with Percy & Reed Finishing Polish (£4) to add a sheen and give the hair a slightly dirty look, as if the hair was in it’s third day of wear.
The hair was then pinned at either side of the head with bobby pins sprayed in the metallic shades of the collection, and secured subtly at the back of the head to give lift at the crown and make the hair look as if the girls had just taken off a hat.
Femalefirst Taryn Davies