Jennifer Lopez is enjoying the sweet smell of success after selling more fragrance than any celebrity in the world.
The 42-year-old topped a league table of the most popular stars’ scents – easily outselling other global icons like Madonna and Sarah Jessica Parker.
And experts say international stars are dominating the market in the UK with their sales dwarfing those of trashier homegrown stars like Katie Price.
J-Lo has banked £50 million from the sales of perfume since her first range 10 years ago. That works out at a staggering £570 an hour.
She has put her name to 18 different scents – all through Coty – and the most popular is her Glow range.
Celebrity scents - traditionally cheaper than those from the big perfume houses - now account for 40 per cent of sales.
Escentual.com, one of Britain’s biggest online retailers of perfumes, cosmetics and grooming products, analysed sales of female celebrity scents.
The www.escentual.com top ten is:
1 J-Lo
3 Madonna
9 Dannii Minogue
10 Katie Price
J-Lo now makes more money from her perfume than she does from her music and is credited with bringing back celebrity perfume endorsements, which had been ‘dead’ since the last 1980s.
She is the highest earning female celebrity in the world – banking £30 million a year, according to the authoritative Forbes’ Celebrity 100 list.
According to respected retail analysts Mintel, the entire British perfume market is now worth a staggering £1.4 billion. That means the average Briton spends £23 on scent a year – roughly one bottle.
And despite the recession, Mintel predict sales to grow by 45% over the next five years.
Escentual founder Rakesh Aggarwal said: “J-Lo remains the queen of the scent industry. I am sure starring on American Idol with Simon Cowell has helped sales.
“The celebrity perfume market is massive and fashion can change very quickly, sometimes literally overnight. We monitor it very carefully and are always looking for new trends among customers.”
Tagged in Avril Lavigne Madonna Britney Spears Christina Aguilera Jennifer Lopez Kim Kardashian Katie Price Katy Perry Sarah Jessica Parker fashion Simon Cowell perfume