Calling all beauty addicts! From perfecting Katy Perry’s statement lips to mastering Sienna Miller’s beachy boho waves, who wouldn’t love to master their favourite celebs beauty look?
Launching September 2012, Capital Shopping Centres (CSC), owner of 15 of the nation’s favourite Shopping centres, will be introducing its nationwide ‘Celebrity Beauty Box’ campaign in centres, designed to help shoppers recreate their favourite celebrity beauty looks and feel like a star for the day!
Inspired by the styles seen on the likes of Cheryl Cole, Jessie J and Kim Kardashian, Celebrity Beauty Box aims to treat shoppers to a unique beauty experience for FREE, with professional stylists on hand to offer FREE bespoke beauty treatments while providing industry tips on achieving key make-up looks and fashion forward hair!
Capital Shopping Centres Celebrity Beauty Box Stylist said, “Everyone knows the right hair and makeup can transform your look, boost your self-esteem and really complement your natural assets. With the party season ahead, learning how to master the style you desire and waving bye bye to bad hair days can make all the difference! We all deserve a little me time, with a pampering session to wash away life’s stresses and Celebrity Beauty Box is the perfect place to indulge in some R&R, pick up some fantastic beauty tips to take home AND walk out feeling fabulous! ”
Shoppers will be offered a menu of on-trend treatments including make-up, hair and nails, ranging from Cheryl’s fishtail plait, to Rihanna’s multi-coloured manicure and Angelina Jolie’s feline flick. Shoppers can enjoy the VIP treatment with their very own15 minute bespoke beauty master class.
The exclusive beauty event will be taking place in nine key UK shopping destinations, including; Chapelfield in Norwich, Eldon Square in Newcastle, Lakeside in Essex, Metrocentre in Gateshead, The Chimes in Uxbridge, The Glades in Bromley, The Harlequin in Watford, The Potteries in Stoke-on-Trent, and Victoria Centre in Nottingham.
Shoppers will also be invited to test products available in centre from their favourite beauty retailers and concessions, as well as experience live demonstrations from store representatives on what to use to recreate their favourite celeb looks.
Beauty pods will be located in centre and shoppers can book appointments in advance via the individual Shopping centre websites or turn up on the day for a one-to-one consultation! Plus, shoppers will also be treated to an exclusive beauty guide containing top tips on how to recreate celebrity looks and hair trends.
Richard Bailey, Central Marketing Manager for Capital Shopping Centres commented,
“We are extremely excited to be launching Celebrity Beauty Box this autumn! A fantastic beauty event, Celebrity Beauty Box offers shoppers across the country the chance to indulge in a beauty master class, learn from industry experts and enjoy a treatment of their choice. It is great to execute a series of events that can benefit the portfolio as a whole and I hope that shoppers come out in force to take advantage of such a great free service.”