Kimberly Wyatt Karl Grant/Peta
Former “Pussycat Doll” and BM Beauty Cosmetics founder Kimberly Wyatt tells European Commission to stick to the 2013 deadline for ending the sale of animal-tested cosmetics in the EU
It makes me ill to think that rabbits and other animals are still being force-fed toxic chemicals for the sake of lipstick and shampoo
Got to Dance judge Wyatt, has traded glamour for gore in a brand-new hard hitting PETA ad campaign that urges the European Commission not to postpone the 2013 deadline for banning the sale of all cosmetics containing ingredients tested on animals.
In the ad, which reads, "Animal-Tested Cosmetics: The Ugly Side of Beauty. Don't Postpone the EU Ban", Wyatt's mouth and bloodshot eyes are encrusted with "sores" in imitation of the sickening – and often deadly – effects of chemical testing on animals.
Says Wyatt - "It makes me ill to think that rabbits and other animals are still being force-fed toxic chemicals for the sake of lipstick and shampoo", she says. "This ban has been coming for 10 years – the European Commission shouldn't let this cruelty continue for even one year more."
In 2003, the European Parliament voted to end the sale of all cosmetics and toiletries containing ingredients tested on animals by 2013. Under pressure from the cosmetics industry, the European Commission is now considering postponing that deadline – perhaps indefinitely. Tens of thousands of supporters of European PETA affiliates have contacted the Commission to demand that the deadline remain in place. The group delivered more than 50,000 letters and e-mails from PETA US supporters to European Commissioner John Dalli, who is expected to make a decision regarding the ban within weeks.
Kimberly Wyatt is a member of the musical group Her Majesty & The Wolves and a judge in the new series Got to Dance, which premiered on Sky One in January. Her cosmetics line, BM Beauty, is cruelty-free and PETA-approved.
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