Solange jewellery range at H&M

H&M have another success on their hands.

The Swedish retailer's exclusive range of jewellery by Solange Azagury-Partridge has launched in store.

The diffusion line is a one off collection by the ex -creative director of exclusive jewellers Boucheron. The 40 piece collection is 'centred on the colour of Christmas' with sparkling red rings, bracelets, key rings and hair accessories.

With prices starting at £9.99 for a red festive cage necklace it is the perfect opportunity to purchase some designer baling for the season's parties ahead.

It is believed to be the first time that a prestigious jeweller had designed for the high street store. Designer diffusion ranges at quality prices are a major growth area on the high street and H&M have embraced the trend.

Stella Mc Cartney's one off collection for the company sold out within days of its launch. Last year Karl Lagerfeld's line proved hugely profitable for the company.