Researchers who studied 1,000 women found the majority only feel 100% confident with their appearance when they step out in classic clothes and perfectly applied make up.
It also emerged women feel ‘hot’ when wearing a sexy pencil skirt, a figure-hugging t-shirt and heels which elevate them three inches.
They also require matching underwear, very little cleavage, but as much ‘leg’ displayed as is possible.
Sara Wolverson of Superdrug, which conducted the research, said:
”Modern women know what they like when it comes to make up and fashion.
”It’s fascinating that while women devour fashion and beauty magazines this research proves that classic always wins out. We may want to look at the latest fashion icons, but we don’t always want to look like them.
”What seems to be important is looking more classic and elegant than casual or urban, which means women are opting for clothes which complement their figure, and make up which suits their complexion and colouring.”
The survey indicated while the majority of respondents feel they look perfect with dark smoky eyes, a further one in five prefer a lick of eyeliner with mascara.
The survey shows 43% of women prefer looking quite natural where their make-up is concerned, with 84% believing less is more.
But six in ten women feel far sexier when their make-up is on, feeling under-dressed and dowdy without it- not too bad, when achieving a flawless ‘natural’ look takes within 11 minutes.
Sara Wolverson continued:
”This research underlines that women feel their best when they’re confident.
”And when it comes to feeling great everyday the perfect look is about clothing, hair and make-up that doesn’t make them feel self-conscious.
”There’s a time and place for wild and wacky make-up and hair but for the everyday perfect look the classic option is a winner.”
THE PERFECT LOOK:
Dark smoky eyes
Natural coloured lipstick / gloss
Foundation and blusher
Long curly blonde hair
Discreet splash of perfume
3 inch heels
Legs on show
Classic and elegant