New research reveals everyday personal grooming activities such as brushing teeth, shaving, basic foot care and even using deodorant are neglected by time poor Brits.
New research from the ‘Britain on show’ report by Scholl, the UK’s leading foot care brand, reveals that just 1 in 4 Brits now have a personal beauty and grooming routine. The new data shows face, hair and hands receive the majority of care and attention, being the parts of the body that are nearly always on show.
Just 15 per cent of Brits prioritise foot care illustrating the extent of the nation’s ‘out of sight out of mind’ attitude to personal grooming. As a result 9 out of 10 Brits would say their feet are not in good condition.
Excuses for not adopting a top to toe personal grooming approach include thinking it’s self indulgent and 22 per cent say it’s just not a priority in their busy lives. Others say looking after children and partners take precedence and that not having time to themselves is the reason why they cut personal beauty and grooming corners.
Psychologist Jo Hemmings comments: “It can be tempting to paper over the cracks when you have limited time for personal grooming and people will go to great lengths to conceal misdemeanours – chewing gum in place of brushing teeth or hiding feet in closed toe shoes, even in hot weather! But a little effort can go a long way. Setting aside some time each week to care for the parts of the body that are regularly neglected, but in much need of some TLC can be empowering. Looking after the areas of your body that are often hidden, such as your feet, can have a wider impact on your wellbeing and self confidence.”
Life rich, time poor
Almost half of Brits say work and long hours impact on the time they can afford to spend on themselves and 1 in 3 parents say looking after children impacts on their ‘me time’.
Psychologist Jo Hemmings comments: “Those with domestic responsibilities, demanding careers and partners are likely to have less time to themselves and personal grooming routines suffer as a result. As our lives get busier being selective over how you spend your ‘me time’ will become even more important. However, the desire to look and feel good is inherent and people should not ignore the benefits of top to toe care and personal grooming.”
Metrosexuality hits and misses
There is little difference between the sexes when it comes to the parts of the body they prioritise. Although the average British man spends a third less time getting ready than the average woman, they too prioritise face and hair care and forget about their feet.
Psychologist Jo Hemmings comments: “It’s no longer just about showering and shaving. The ‘Beckham’ effect and the fact that women like men that look after themselves are having a marked effect on men’s attitudes and approach to top to toe personal grooming. British men continue to Embrace personal grooming because a polished appearance is an immense ego boost. Men are notorious for their unkempt feet but now they have embraced looking after their skin, face and hair let’s hope foot care will be next.”
The Only Way Is Extra time and money
Psychologist Jo Hemmings comments “The success of reality TV shows such as TOWIE and Geordie Shore is fuelling the notion that top to toe personal grooming is for those with lots of spare time, a high disposable income or those that are self indulgent. The truth is our mindsets need to change. Looking after ourselves doesn’t have to take lots of time – a few simple additions to our normal beauty and grooming routines can result in the ultimate confidence boost.”
The new research from the ‘Britain on show: Uncovering the hidden truth behind the nation’s personal grooming’ report by Scholl surveyed a total of 4,000 UK adults on their daily personal beauty and grooming habits.