Benefit Cosmetics launched their first Brow Arch March yesterday, with hundreds of women supporting to raise vital funds and awareness for women who are challenged by the visible side effects of cancer treatment.
The first annual Brow Arch March, an initiative by Benefit Cosmetics, Look Good Feel Better and Debenhams, was also attended by actress Kara Tointon who celebrated with walkers in Berkeley Square Gardens early Sunday morning.
Tointon led walkers, dubbed ‘Arch Angels’, past London’s most iconic arches including Marble Arch, Wellington Arch and Admiralty Arch. At each of these checkpoints participants received beauty ‘touch-ups’ to their lips, eyes, cheeks and of course, eyebrows, courtesy of Benefit Cosmetics.
Until 31st March, Benefit ‘Brow Bars’ – located in 50 Debenhams stores across the country – will be offering a complimentary brow arch service (worth £11.50) for a suggested minimum donation of £5, with all proceeds going directly to Look Good Feel Better.
Kara says: “Walking alongside hundreds of women this morning was a celebration of the amazing work Look Good Feel Better does for the wellbeing and self-confidence of women struggling with the visible side effects of cancer treatment. Banding together with such inspirational women to participate in something so rewarding has been an experience to remember, and the money we have raised for the cancer charity will make a real difference to the work they do.
"It’s not too late to get involved with the Brow Arch March and I urge women across the UK to get involved by booking their free brow treatment in Benefit’s Brow Bars in Debenhams.”
As the only international cancer support charity, Look Good Feel Better’s skincare and make-up workshops focus on the problems associated with the visible side effects of cancer treatment and how hard loss of hair, eyebrows, eyelashes and other skin related issues can be to cope with.
Sarahjane Robertson, Executive Director of Look Good Feel Better, says: “A huge thank you to Benefit for a stunning first ever Brow Arch March. It’s been amazing to see so many people join Kara Tointon on today’s March and we’ve enjoyed transformative make-overs along the way as well as passing several of London’s historic Arches. Throughout the whole of March we’d now like to encourage everyone to visit their local Benefit Brow Bar in Debenhams for a complimentary brow experience and make a requested donation to Look Good Feel Better. All funds raised will enable Look Good Feel Better to help more women face cancer with confidence.”
Benefit Cosmetics Managing Directors, Ian Marshall & Gail Bojarski explain that the first annual Brow Arch March has set a precedent for years to follow and the initiative will be sure to make a lasting impact on women’s health and beauty.
“The Brow Arch March has swept the nation this month and we’re delighted with the overwhelming support shown by thousands of women across the UK. Backing a charity such as Look Good Feel Better to celebrate and showcase its continued work proved a natural step for Benefit and we couldn’t be more proud of the success of Brow Arch March. This is something that we will be rolling out for years to come.”
A dedicated website (www.browarchmarch.com) will be live until 31st March and provides further information on how to donate to Look Good Feel Better as well as how to book your appointment for a complimentary brow arch service.