Viktor & Rolf have unveiled their new women's perfume, BonBon.
The sensual fragrance, which follows in the footsteps of the best-selling Flowerbomb, was introduced to fashionistas during the brand's spring/summer 2014 catwalk show at Paris Fashion Week yesterday (23.01.14).
The perfume is presented in a clear glass bottle designed in the shape of a foil gift-wrapping bow - often used on gift boxes and wrapped presents - with bright pink liquid inside.
BonBon's accompanying campaign is fronted by Lithuanian model Edita Vilkeviciute, who appears nude and covered in painted-on pink ribbons and bows, taking inspiration from the bottle.
Edita told WWD: "No, I'm not naked, I'm wearing the perfume. It's like a tattoo. I love nudity. I think the [human] body is really beautiful, but I have never done anything like this before, I didn't want to take it off."
BonBon features hints of caramel, mandarin, orange and peach.
Viktor & Rolf are known for unveiling their fragrances at their fashion shows, with Flowerbomb being announced in conjunction with their spring/summer 2005 collection.
The Amsterdam-based fashion house's first fragrance for men, Antidote, was introduced at their spring/summer 2007 fashion show.