Adam Levine launches fashion range

Adam Levine is launching a fashion line with his father Fred, which will be sold in family boutique M. Frederic.

Maroon 5 singer Adam Levine is launching a fashion line.

The 'This Love' singer is launching a debut collection entitled 222, and he admits his foray into style has been a long time coming.

He said: "I'm passionate about fashion. I think it says something about yourself and, whether you care about clothes or not, what you wear reflects some kind of attitude towards style."

Adam is working alongside his father Fred on the range, which will be sold at the family's boutique chain of shops M. Fredric, which have been run by Fred for 30 years.

Levine added to WWD: "This is a family affair. What I wanted to avoid was the typical pitfalls that someone in my position can fall into.

"This is something grassroots. Most importantly, it's something that I work on myself. I collaborate on and approve every single piece of clothing in the lin. It's not just hawking out something because I'm in a famous band."

Discussing the range, the 31-year-old singer confesses it will not be one for people who enjoy dressing up.

He said: "It's very simple and pure and durable. Jeans, T-shirts and a leather jacket. That's all I need. I think it's always fun to be the most underdressed person in a room. There will be no bedazzling in this collection. I like subtlety in design."