Stunning celebrities have joined forces and become gorgeous ‘Tickled Pink Ladies’ in a bid to encourage the nation to raise vital funds and awareness for Asda’s Tickled Pink charity campaign this year.
Alexandra Burke, Penny Lancaster, Danielle Lineker, Lacey Turner, Heidi Range and Zoe Hardman embraced the 1950s in a retro photo shoot inspired by the film ‘Grease’ for Asda’s Tickled Pink campaign, which supports the work of two breast cancer charities; Breast Cancer Campaign and Breast Cancer Care.
The gorgeous stars can be seen striking a pose on 1950s sets – in an American diner and Pink Ladies bedroom - dressed in halter neck dresses, hot pants and Skin-tight wet-look leggings galore.
Music sensation Alexandra Burke took time out from her busy schedule to show her support for the charity. The singer, looking fantastic as she poses on the phone to a sexy T-Bird, said:
”For last year’s campaign I headlined Asda's Tickled Pink ‘Girls' Night Out’ concert as an ambassador for Breast Cancer Care and I'm absolutely thrilled to be involved in Tickled Pink again. This cause is so incredibly important to me and you can help too by picking up Asda's Tickled Pink products in store right now and show your support for Breast Cancer Care and Breast Cancer Campaign, two charities supporting people with breast cancer now and in the future.”
Penny Lancaster, wearing a version of the iconic outfit worn by Olivia Newton-John in ‘Grease’ and finished with a Pink Ladies jacket, appears to be getting the party started with music from a jukebox.
Heidi Range, looking set to get the race started, said: “Tickled Pink has enabled Asda to raise a massive £29 million so far, which has gone towards supporting those affected by breast cancer and finding a cure for the disease. By purchasing the Tickled Pink items you know that your money is helping save life’s and fighting the disease.”
Danielle Lineker, seen getting ready for a night out with the girls in her 50s bedroom, commented:
“I have had a close friend affected by breast cancer so I’m very proud to be involved in Asda's Tickled Pink campaign for the third year running. This year’s Tickled Pink Ladies theme is just fab and I hope it encourages you all to get involved and raise money for Breast Cancer Care, who support those diagnosed with breast cancer through their information services, and BreastCancer Campaign, who fund innovative research leading to prevention and cure.”
Go Greased Lightening - Heidi is set to get the car race started as she waves a pink and white racing flag, Lacey will be a fan with the T-Birds in a striking red dress as she relaxes with a milkshake in the diner and Zoe struts her stuff on pink roller skates.
Gorgeous Lauren Pope also joined the glamorous line-up to model their favourite Tickled Pink t-shirt, with a variety of designs available at Asda from just £6 and £1 from every sale donated to the two charities to help beat breast cancer.
Since 1996 Asda’s Tickled Pink campaign has helped improve the lives of those with breast cancer, and will continue to do so both now and in the future. To date, Tickled Pink has enabled Asda to raise £29 million for Breast Cancer Campaign and Breast Cancer Care. The money helps people diagnosed with breast cancer receive valuable support, whilst also helping to develop innovative, world-class research to help improve diagnosis, treatment, prevention and one day, a cure.
Asda’s exclusive, limited edition Tickled Pink products are available in Asda store and online from 15th September and throughout Breast Cancer Awareness Month in October 2012.