Emilia Fox New Face of Pyjama Collection
31 May 2007
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Emilia Fox is the new face of a stylish new home wear collection.
The actress fronts the debut collection for Pyjama room which launches later this month.
Co- founder of the brand Emma Howarth said:" We set out to fulfil a genuine consumer need."
"Pyjamas and the broader concept, home wear, seemed to be an unloved area of retail and our research continued to back this up. Pyjama Room fills the gap between sexy ‘tonight's the night’ and ‘comfy but frumpy’, so that women can look as effortlessly stylish at home as they do out and about."
Vogue also reported that all o0f the pieces are cut from lightweight, natural materials and flawlessly tailored
Fox added:" It's a simple and brilliant idea so that women can feel both elegant and comfortable at home."
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