Christopher Bailey Praises 'perfect' Watson

2 months ago 07th Sep 13:30

Christopher Bailey is thrilled Emma Watson is the latest face of Burberry.

The British brand's creative director is a huge fan of the 'Harry Potter' actress and thinks she is the "perfect" person to advertise the fashion house's latest campaigns, following in the footsteps of Kate Moss.

I'm so lucky. My role is challenging. It is so multifaceted, but that enables me to absorb many things that really interest me: the music for the shows, the website, the ad campaigns, the fragrances - and the clothes, of course.

He said: "I love people like Emma Watson, who are always so excited by life. Our friendship is an organic thing. We had done a few things together and she regularly wore our clothes to events, so for me she was already a part of the Burberry family.

"Having her as the face of a campaign felt a natural extension of that. She has a classic beauty and modernity that felt a perfect fit for the brand, and she looks amazing in all of the clothes. But more than that, she's also charming and intelligent, and we had a lot of fun working together."

Christopher is enjoying every moment of his role as creative director as it presents him with lots of tests.

He told Britain's The Times newspaper: "I'm so lucky. My role is challenging. It is so multifaceted, but that enables me to absorb many things that really interest me: the music for the shows, the website, the ad campaigns, the fragrances - and the clothes, of course."