Christopher Bailey Praises 'perfect' Watson

07 September 2009

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Christopher Bailey is thrilled Emma Watson is the latest face of Burberry.

The British brand's creative director is a huge fan of the 'Harry Potter' actress and thinks she is the "perfect" person to advertise the fashion house's latest campaigns, following in the footsteps of Kate Moss.

He said: "I love people like Emma Watson, who are always so excited by life. Our friendship is an organic thing. We had done a few things together and she regularly wore our clothes to events, so for me she was already a part of the Burberry family.

I'm so lucky. My role is challenging. It is so multifaceted, but that enables me to absorb many things that really interest me: the music for the shows, the website, the ad campaigns, the fragrances - and the clothes, of course.

"Having her as the face of a campaign felt a natural extension of that. She has a classic beauty and modernity that felt a perfect fit for the brand, and she looks amazing in all of the clothes. But more than that, she's also charming and intelligent, and we had a lot of fun working together."

Christopher is enjoying every moment of his role as creative director as it presents him with lots of tests.

He told Britain's The Times newspaper: "I'm so lucky. My role is challenging. It is so multifaceted, but that enables me to absorb many things that really interest me: the music for the shows, the website, the ad campaigns, the fragrances - and the clothes, of course."

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