Jaime Winstone stars in Small film

Designer James Small has teamed up with actress Jaime Winstone for a new fashion film, entitled 'Wash'.

James Small has teamed up with Jaime Winstone for a new fashion film.

The designer showcases his spring/summer 2012 collection in the feature film, entitled 'Wash', which tells the story of a strong, beautiful and stylish woman (Jamie), who spends her summer days driving from carwash to carwash to look at men wash her car.

The film also announces Vauxhall Motor's patronage of James as part of its support of Vauxhall Fashion Scout and has loaned him one of the first exclusive Astra GTC's and collaborated on a moving image showcase to highlight his collection.

Commenting on the creation of 'Wash', director Konstantinos Menelaou said: "We wanted to subvert the male dominated fantasy of the carwash as it traditionally portrays an object of male power (the car) being cleaned by an object of male desire (the girl). In this case we reverse the roles and we give the power to the woman."

Speaking of Jaime's role, James said: "Jaime is a great friend and we needed someone that could fit with the slick and powerful look of the Astra GTC and make it work in the context of subverting male fantasy."

Further support from Vauxhall Motors will take the form of sponsoring James' show and after party on Wednesday September 21, where he will show as part of Menswear day at Vauxhall Fashion Scout held at Freemasons Hall in Covent Garden, London.

To view Vauxhall Motors presents 'James Small SS2012 Wash' go to http://www.facebook.com/#!/VauxhallAstraGTC.