Jay-Z and Pharrell's clothing line
0Comments | Comment on this Article
Hip-hop superstars Jay-Z and Pharrell Williams are to team up to work on a clothing line together.
Jay-Z and Pharrell Williams are to work on a clothing line together.
The '99 Problems' rapper's fashion house Rocawear has partnered with the 'Can I Have It Like That' hitmaker's label Billionaire Boys Club to create a new range.
The news was confirmed by Jay-Z on his twitter page, following a report by GQ magazine which claimed Rocawear had bought the licensing to manufacture and distribute Billionaire Boys Club.
Jay-Z tweeted: "Partnering with @4real4rell on BBC' follow him.. (Not 'buying' as GQ erroneously reported.) (sic)"
Rocawear was created in 1999 by Damon Dash and Jay-Z and now boasts annual sales of around $700million, while Billionaire Boys Club was established in 2005 by Williams and Nigo, founder of Japanese clothing company BAPE.
Jay-Z recently spoke about Rocawear and his decision to expand the label into the mainstream.
He said: "We are a great American brand. We don't envision ourselves as an urban brand or streetwear brand. We wanted to show people how we've evolved and repositioned ourselves, without abandoning our original DNA."


0Comments | Be the first to comment!