Body confident Marc Jacobs

23 July 2010

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Designer Marc Jacobs says he wasn't worried about stripping off for the campaign for his new men's fragrance Bang, as he had been working out.

Marc Jacobs says he wasn't worried about stripping off for his latest fragrance campaign.

The fashion designer appears almost naked in the adverts for his new men's scent Bang - which he co-created with fragrance firm Coty and business partner Robert Duffy - but was always quietly confident the final results would look good.

He said: "Rob decided I was in pretty good shape and I ran with it. I wasn't nervous at all - I keep in shape and go the gym a lot anyway so no I didn't have to do much preparing. I've been working out forever. I take pride in grooming."

Rob decided I was in pretty good shape and I ran with it. I wasn't nervous at all - I keep in shape and go the gym a lot anyway so no I didn't have to do much preparing. I've been working out forever. I take pride in grooming.

Marc - who launched his first menswear fragrance with an exclusive party in London last night (22.07.10) - recently revealed how he'd chosen the name Bang because the moniker had a "sexual connotation".

He said: "The name came to me first. We had been approached by Coty to do another men's scent - we did one many years ago - and I was in the gym, and the name Bang came to me.

"As a word, it has so many connotations, including a sexual connotation. And I loved the immediacy and the sound of the word. For me, fragrance is always a multilayered process - Bang was the catalyst for how this fragrance came to be. You're drawn to try it, to experience it."

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