Liberty X star face of Asda lingerie range

10-05-2006 18:22

Liberty X star Michelle Heaton is the new face and body of Asda’s lingerie range.

Her first campaign for the Michelle for George range will see her promoting a new bust enhancing bra called’ The One.’

The bra was designed by Ultimo founder Michelle Mone who designed the range for the store. Mone told fashion united that she hopes the ‘advanced bra’ will become a must have for woman.

“I wanted to invent the most advanced bra that a woman could wear 24 hours a day. I believe that ‘the One’ is sure to become a must have garment for every woman in the UK.

The One offers designer brand quality, effortless cleavage and superb comfort, all at ‘Michelle for George’ competitive prices.”

She added that she thought the Michelle Heaton was perfect for the brand as a ‘celebrity that every woman can relate to.”