Muse Peaches Geldof

20 July 2009

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Peaches Geldof is Biba's new muse.

The 20-year-old star - who launched a capsule collection with PPQ last year and is currently the face and body of the Miss Ultimo underwear range - has already filmed a segment to promote new movie 'Beyond Biba: A Portrait of Barbara Hulanicki'.

Peaches, who is the brand's 2009 muse, said: "Biba is where the foundations of the liberated woman's choice of clothing were laid. It's a seminal label and one that is referenced time and time again with modern trends."

Biba is where the foundations of the liberated woman's choice of clothing were laid. It's a seminal label and one that is referenced time and time again with modern trends.

Barbara Hulanicki - who has designed her own range of clothes for British high street store Topshop - has been credited with fusing designer and high street fashion.

Meanwhile, Peaches has starred in a 50s-themed photoshoot for Miss Ultimo.

Shot in a bowling alley, Peaches is seen wearing a selection of brightly coloured bras and knickers teamed with stockings and high heels.

Peaches said: "I love the stylish yet sexy 50s feel of the whole collection. It appeals to a girl who can mix and match her underwear, to make undressing as fun as dressing. I like the different colours and styles.

"It's sexy, but also kitsch and playful. Most of all, it's comfortable and fits well."

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