4 months ago 03rd Jul 13:30
Peter Andre is the new face of Ed Hardy.
The 'Mysterious Girl' singer has signed a reported £600,000 deal with fashion designer Christian Audigier to promote the label, which is inspired by the designer's love of rock and tattoos.
Peter told BBC Radio One: "I've actually just signed a deal with Christian Audigier to become the face of the British Ed Hardy, which I'm really excited about.
I met with him and had no idea what the meeting was about so I was stunned when he asked me to work with him. It's very flattering.
"I met with him and had no idea what the meeting was about so I was stunned when he asked me to work with him. It's very flattering."
Christian is launching a London store this year and Peter is expected to play a big part in the opening.
Sources claim the deal may help Peter - who split from his former glamour model wife Katie Price in May - make it in the US as Christian is well-respected there, having previously worked with Madonna and the late Michael Jackson.
One added: "Pete's popularity is set to soar. He's kept his head down and it's paid off."
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