Usher's Seduction Smell

06 November 2009

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Usher wants his new fragrance to be used as a seduction tool.

The 'Pop Ya Collar' singer says his VIP scent is more of a state of mind than just a simple smell.

Usher explained: "I consider fragrance to be one of the most important tools of engagement for seduction. Women tell me they love the scent of a man and I wanted to create that sense of confidence and style that women desire."

Usher, 31, said he thinks VIP will help build confidence for the men who wear it.

I consider fragrance to be one of the most important tools of engagement for seduction. Women tell me they love the scent of a man and I wanted to create that sense of confidence and style that women desire.

He added: "It's how you make an impact in the lives of those around you."

Usher is the latest in a long line of celebrities to launch their own fragrance.

Kylie Minogue, Jennifer Lopez, Shania Twain, David and Victoria Beckham, Sarah Jessica Parker, Celine Dion, Halle Berry and Mary-Kate and Ashley Olsen all have their own scent.

It was recently revealed Beyonce Knowles is to create her own perfume after signing a $20 million deal with fragrance company Coty to create an "alluring and sophisticated" scent that sums up her personality.

She said: "For me, fragrance reflects a woman's attitude and unique sense of style. While I love various perfumes, I haven't found a scent that truly personifies me as a woman.

"Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance - one that's reflective of my inner power."

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