Made In Chelsea's Lucy Watson unveiled the campaign yesterday
Made in Chelsea star Lucy Watson is known for not mincing her words on the reality show, and now she admits that she’d rather go naked than wear fur.
The brunette beauty strips off for the new ad campaign which sees her flaunt her gorgeous figure alongside the words: “Fur? I’d rather go naked”.
"I have always been disgusted by people's acceptance of fur as a fashion statement, in particular as there is so much information now showing how appallingly cruel the methods of acquiring it are", says Watson. "My statement with PETA outlines what I think is a simple choice; I'd rather wear nothing at all than wear fur."
For every coat, collar or cuff made of real fur, animals suffer immensely. Animals on fur farms spend their lives in tiny, filthy cages, and they are drowned, beaten, strangled, electrocuted and even skinned alive. In China, the world's largest fur exporter, 2 million cats and dogs are skinned every year for their fur – which is often falsely labelled as fur from other animals before being exported around the world.
Watson joins a long list of celebrities – including Penélope Cruz, Pamela Anderson, Eva Mendes and Alexandra Burke – who have bared it all in PETA's anti-fur campaigns.
Tagged in PETA fashion Made in Chelsea Lucy Watson