Sarah Jessica Parker is launching her own perfume.

The 'Sex and the City' star announced yesterday (07.02.05) that she has brokered a deal with fragrance house, Coty Inc. to launch the line of scented products, which will be available in stores later this year.

The blonde babe, who has a two-year-old son, James Wilke, said the planned perfume, which is still in the development stage, would be "fresh" smelling and inspired by memories of her mother wearing Estee Lauder's 'White Linen' fragrance.

She explained: "It won't be a very aggressive scent.

"It's not a scent you'll smell before a person walks in a room. I don't want it to not have social skills!"

The 39-year-old star said she was prompted to launch her own perfume because it is such an important part of her daily routine and even claimed that she had brought a bottle of her favourite scent into hospital when she gave birth to her son.

She added: "Fragrance is a necessity on days you don't have time to shower."