The Game Launches Shoe Range

THE GAME TO LAUNCH FASHION RANGE

THE GAME is the latest hip-hop star to hit the fashion world with his own range of funky shoes.

The HATE IT OR LOVE IT rapper, who previously modelled for SEAN 'P DIDDY' COMBS' clothing range Sean John, was pursued by Reebok, but the sportswear giants lost out at the last minute to Los Angeles car company 310 Motoring.

He says, "I was presented with the opportunity and I went with it.

"I was a day and a signature away from signing with Reebok."

The Game's line will be called Hurricane By 310 and is set to hit shelves in November (05).