Jade Jagger New Face of Debenhams

19-09-2006 17:15

Jade Jagger is the new face Debenhams lingerie range Adore Moi. The 35 year old daughter of rock star Mick Jagger, will star in the campaign as the face and body of the high street department store.

Although some critics have questioned whether starring in a campaign for a high street store is a bit of a come down for Jagger.

It is in marked contrast to her friend and one time love rival Kate Moss’ campaign for designer brand Agent Provocateur.

A mutual friend of the pair told the Mail:" The Debenhams design area meant to look like Agent Provocateur, but they are much cheaper. It’s not lost on Jade that it could appear that she is coming off second best to Kate again, but it’s not something she can afford to turn down."

There have been rumours that Jade, a former muse of British designer Matthew Williamson, has lost her job as creative director of royal jewellers Garrard.

Patricia Johnson