Agent Provocateur

Agent Provocateur

Agent Provocateur has announced their replacement for Kate Moss.

American actress Maggie Gyllenhaal signed a deal with the sexy lingerie company to be the face and body of the brand.

She will star in a new online and print campaign in September. Moss contract with the company was not renewed after an alleged fall out with co- founder Serena Rees.

The supermodel originally did the campaign for Agent Provocateur as a favour to her former friend.

Moss was reportedly furious when Rees, who founded the company with her husband Vivienne Westwood’s son Joseph Corré, had an affair with Paul Simonon, former bassist of the Clash, who was married to one of Moss's best friends.

Patricia Johnson