Biba's relaunch success

Iconic brand Biba came back with a vengeance at House of Fraser.

It has now become one of the stores biggest success stories.

House of Fraser director of womenswear and accessories told Vogue: “The original Biba is very iconic. It changed the face of fashion and people loved it – it was affordable, sexy and easy.

“The new Biba has been the most successful launch in the House of Fraser's history – it's done way, way better than we'd expected.”

The brand was re-launched in Auguast last year, and signed British model Daisy Lowe to front the campaign.

Barbara Hulanicki slated this version of the label, she originally founded Biba, but lost control of the business in 1975.