Burberry In 3-D

09 February 2010

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Burberry is set to live-stream one of its upcoming show in 3-D.

The British fashion house - who will become the first ever brand to showcase their collection in the special multi-media vision - will beam their London-based Prorsum womenswear launch to private events in New York, Paris, Dubai, Tokyo and Los Angeles.

The show will take place on February 23 at London's Chelsea College of Art and allows a global audience to feel they have a front row seat.

3-D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.

Burberry's chief creative officer, Christopher Bailey, said: "We are very excited to announce that we are hosting the first ever truly global fashion show. This unprecedented event will enable people to experience the energy and atmosphere of this event from around the world.

"3-D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together."

For those who fail to get a ticket to the private events, they are invited to watch the showing live at home in 2-D at live.burberry.com.

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