Catherine Bailey is New Face of Agent Provocateur

18-10-2007 11:09

Catherine Bailey has taken over from Maggie Gyllenhaal as the latest face for Agent Provocateur ad campaigns.

The model and wife of photographer David Bailey will star in the second installment of the lingerie label's The Adventures of Miss AP ad series.

This latest campaign forms the second part of a collectible four-part series of "sexy adventure booklets", with a new famous face taking the starring role in each.

The first episode titled 'Lessons in Lingerie' saw Gyllenhaal inviting two wannabe AP girls to her manor to learn how to be super sexy.

Catherine's part two is entitled Lady of the Manor but AP are keeping the any details of the storyline under wraps until it's release next month.

"Catherine Bailey has the most incredible presence," says Serena Rees, co-founder of Agent Provocateur, to vogue. "She has the ability to walk into a room and you know she’s there without even looking. Then when you do look, you are mesmerised by her striking beauty, her strength, her femininity and her sexuality. She is a true AP woman."

Caz Moss- Female First
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