Dolce & Gabbana will launch its first ever childrenswear collection next month.
The Italian design duo - made up of Domenico Dolce and Stefano Gabbana - say the line, which is aimed at newborns to 10-year-olds, will be just as stylish as their mainline as it has great importance to them.
Stefano said: "I didn't know much about this world, but Domenico's brother has three children aged two to six. The line is conceived as a further expansion of the Dolce & Gabbana world, in terms of product, design content, craftsmanship, function and positioning. This is an homage to Italy and to our tradition. It's part of our culture and marks one of the most important moments in our lives."
The collection will include daywear, innerwear, beachwear, accessories and footwear and the designers say they sought advice from mother as they know it needed to be practical as well as stylish.
Domenico told WWD: "We interviewed all the mothers because the collection must be practica. We learned a lot, plenty of details. For example, it's better to have sleeveless onesies and freedom of movement - kids don't want to feel too constricted."