Georgia Jagger's Rimmel Role

20 October 2009

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Georgia Jagger has been named as the new face of Rimmel London.

The 17-year-old beauty - daughter of Rolling Stones legend Sir Mick Jagger and supermodel Jerry Hall - has signed a deal with the cosmetics company to front their spring/summer 2010 campaign alongside supermodel Coco Rocha.

Stephen Mormoris, senior vice president of global marketing at Coty Beauty, said of Georgia's appointment: "We needed a wider palette of faces to show the makeup results of our new products. Rimmel embodies the London look, which is very resonant with young people all over the world who look to London as a centre of multiculturalism and freedom of expression.

Georgia is edgy, experimental and provocative.

"Georgia is edgy, experimental and provocative."

Georgia - whose older sister Elizabeth is also a model - follows in the footsteps of Kate Moss, Lily Cole and Sophie Ellis-Bextor in representing the make-up brand.

As well as signing up Georgia, Mormoris also announced Rimmel London will sign three additional spokesmodels from different ethnic backgrounds by January 2010.