Marchesa is to launch its first fragrance.
The fashion label - run by Georgina Chapman and Keren Craig - will release the scent, dubbed Marchesa Parfume d'Extase, in September and they are very proud of the perfume.
Georgina - the label's designer, who cofounded the line with business partner Craig in 2004 - said: "Eveningwear evokes an emotion, and this scent does the same thing. We looked at our handbags and the signature crystals they have, and we really wanted to incorporate that element."
Keren added to WWD: "We didn't want anything too sweet,. Georgina and I don't like perfumes that can smell sort of sickly, so that was very important when we were going through the process."
The scent, which Georgina and Keren created with Firmenich's master perfumer Annie Buzantian - has top notes of iris, freesia and young violet leaves; a heart of night-blooming jasmine, and a drydown of iris root, ambrox and musk.
Michael McGeever, senior vice president and general manager of Sephora Strategic Partnerships, concluded: "One of our main goals is to provide our clients with access to the hottest and most current trends and brands, and Marchesa fits into this category effortlessly. With Marchesa, we are able to provide a universal experience that exudes the femininity, individuality and grace that the brand embodies.
"We are putting our full support behind this launch with a robust marketing plan that includes animation, advertising, sampling, in-store signage, events, e-blasts and social-media support."