Halliwell Strips Off for Bikini Campaign

Geri Halliwell has followed in the footsteps of Elizabeth Hurley by stripping off to promote her new line of swimwear.

The former Spice Girls star has teamed up with British retail firm Next to design her own range of bikinis - and she models the collection herself.

Halliwell says, "It's about inspiring confidence with great-looking swimwear for all body shapes. It's for real women of all shapes and sizes."

Hurley poses in her own designs for the Elizabeth Hurley Beach range, which she launched in 2005.