Fashion goddess dies

30 November -0001

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Fashion Designer Giovanna Fontana Died of cardiovascular disease, yesterday aged 88.

The youngest of the Fontana sisters died at her home in Rome with her children Giovanni and Roberta at her side along with her sister Micol.

The Fontana sisters were among the leading fashion designers in the 1960s. They were made famous by the wedding dress they designed for the marriage of Linda Christian to Tyron Power and since then have been responsible for dressing some of the last century's best loved stars.

The Sorelle Fontana, creators of the Fashion House famous the world over, belong to a generation without equals. These three strong and united women learned their job with Mamma Amabile the small atelier inherited in 1907 from their great grandmother.

They were the first to feel the need to give a fashion in Italy a look of its own, freeing it from foreign influence. With this spirit in mind, once they had conquered the Italian clientele, the Sorelle Fontana took their fashion abroad. In 1951 they went to the United States where their success was immediate. Soon their fashion was recognised in Europe, Japan, Africa and Asia.

In the following years, the sisters decided to produce a line of ready to wear fashion in parallel to their high fashion collection. Their objective was to offer a product which could be sold in prestigious shops to a wider market. In Italy their fashion lines include leather and brides. One of the major successes for the Sorelle Fontana came when they celebrated 20 years of activity and collaboration with Japan.

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