Gisele Bundchen starred in a new advertising campaign for the St John Label.
The Brazilian supermodel was photographed by top photographer Mario Testino for the autumn winter collection. She is part of the company reinvention campaign after forty years in the fashion business.
St John is famous for their classic and timeless knitwear but is focusing on a new direction to update the brand. The family run business is based in California and Richard Cohen CEO said: “California is where it begins.
These wide open spaces, the sunshine and the infinite possibilities. Gisele is the personification of those things.” The range will also include shoes and handbags to follow on from the spring summer accessory collections.
Gisele has one of the highest profiles in the modelling industry. She has recently posed for the Pirelli calendar as well as sexy lingerie company Victoria’s Secrets. The stunning 24 year old has been dating movie star Leonardo Di Caprio for the last eighteen months.
