2 months ago 05th Sep 09:16
Supermodel Gisele Bundchen is to front a new advertising campaign for cosmetics giant, Max Factor to celebrate their 100th birthday.
She signed as a spokesmodel this week, adding to her already vast amount of contracts as we reported yesterday.
Associate Marketing Director Bruce Katsman says: "She's the image of our high fashion consumer.It's not so much about her look, per se. She's rocked the runway so she's perceived as a great canvas. We think she does the same thing for make-up."
Max Factors 100th birthday celebrations kick off next year and Gisele is delighted to be a part of it.
She says, "I thought it was really cool to be a part of something so old. I can't believe something can exist for that long. For a business to stay alive for that long, it must be really good."
Laura Terry- Female First
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