George is launching an exclusive pop up shop at Graduate fashion Week this week to showcase some of the new collections for SS12.
The first ever George pop-up shop will be at Earls Court 2 in London and open to customers for two days during the event on the June 11 and 12.
The pop up shop will contain two capsule collections for SS12 including some of the key fashion pieces for high summer to give GFW visitors a flavour of what’s on trend and what George has to offer.
The first day will showcase a selection of G21 SS12. The collection highlights a combination of fantastic tribal and animal themed prints as well as festival brights, all perfect for the summer of events and festivals. Key pieces and best-sellers include a mesh side tribal print maxi dress ideal for summer BBQs or if you prefer the festival trend, the crochet tassel waistcoat is a must; pair with denim shorts for an iconic look.
The second collection will focus on the latest swimwear, including the exclusive GFW swimwear designed with 2011 GFW graduate Kirenjit Sogi. The fresh and summery collection provides summer print pieces created by up and coming British talent, ideal for fashion lovers and a snip from just £4. Kiren will be on the stand to talk to customers about her designs.
Customers visiting George’s pop up shop will have the opportunity to style themselves with selected George pieces and will be able to purchase items from the new collections to take away with them immediately. There will also be an ipad service for customers that require different sizes or bigger orders from George.com using the Home delivery or free in-store collect service.
Every purchase from the pop up shop will receive a Free limited edition GFW canvas bag designed by one of George’s graduate designers Samantha Giles. Each bag includes a colourful George nail varnish as well as a 10% off voucher for George.com.
by Taryn Davies
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