Helena Christensen

Helena Christensen

Helena Christensen will take up a new role in this week's menswear shows, swapping modelling for photography, WWD reports.

The supermarket's camera skills are becoming more and more in demand and she will take her place in the photography pit at Saturday's Façonnable show in Paris. Helena will be shooting the debut show of her designer friend Eric Wright.

Helena said of her career change: "When you are modelling, you are creating a picture, a still life, perhaps something like a silent film. You convey emotion but you are only using your body and nothing else."

She added: "I often take Polaroids of things that I see around me and strike me as visually interesting, just to remember them and perhaps use later."

Helena will also be shooting Façonnable's upcoming campaign, her second with the label.