Anorexic Ad Campaign Shocks Milan Fashion Week - page 2

25-09-2007 12:00

"Just because modelling is seen as glamorous, [the industry] seems to think it is outside normal health and safety issues," said Baroness Kingsmill, the chairman of the inquiry,

"It is time it started taking care of its workers."

Authorities in Milan and Madrid have already banned the appearance of size zero models on catwalks by forcing models to carry certificates proving they are healthy.

The Nolita ad campaign has been backed by the Italian Ministry of Health: "An initiative like this can effectively open an original and privileged communications channel with young people with a message of great impact that can promote responsibility towards the problem of anorexia," said Minister Livia Turco.

Caz Moss- Female First
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