Jimmy Choo New Fragrance

Jimmy Choo is launching a new fragrance.

The luxury shoe label has signed a deal with beauty brand Selective Beauty.

Jimmy Choo magnate Tamara Mellon said:" Jimmy Choo is a brand, which is raising the spirits and capturing the hearts of women all over the world."

"This exciting new partnership will not only give us the ability to meet the demand for a fragrance, but also achieve my original vision for Jimmy Choo to be one of the most treasured luxury brands."

The fragrance will be available from Spring 2009 and the ten-year licensing agreement marks a significent step in the expansion of the brand.

Mellon sold some of her shares in February to TowerBrook Capital Partners in a deal that valued the company at £185 million.