Kate Hudson says Ann Taylor clothes make her "feel good".
The 'Fool's Gold' actress - who became face of the brand in January - loves the versatility of the fashion line's new collection and thinks there is an appropriate piece for every occasion.
She said: "The new Ann is all about amazing, versatile pieces that take you from weekdays to weekends.
"I love that. It just makes you feel good."
Kate thinks Ann Taylor - which has been rejuvenated since Lisa Axelson joined the fashion house as head designer in 2009 - provides a "perfect mix" of modern sophistication.
She added to People: "When I think of the new Ann Taylor I think chic, modern clothes and bold, brilliant shades."
"It's the perfect mix of sophisticated fashion with modern edge."
Kate - who is a mother to sons Ryder, eight and Bingham, eight months - follows in the footsteps of Demi Moore, Heidi Klum, Naomi Watts and Katie Holmes as spokesmodel for Ann Taylor.
The clothes she wears in their latest advertising campaign go on sale next month.